NotPeople is a Reddit-first marketing agency. We run aged in-niche resident networks, AI search citation work, ads management and FUD response for crypto, fintech, iGaming, SaaS and consumer brands. $5K+/month engagements, quarter-to-quarter, free 48h audit.
The flagship deliverable is our Reddit Resident Network. For AI search-specific work see Reddit GEO. For research-mode buyers, Reddit & AI Search explains the engine mechanics first.
Most engagements bundle 2-3 of these. The aged in-niche resident pool is the underlying asset that powers all six.
Always-on conversational presence across your category's subs. Aged accounts with multi-year posting history. Voice-matched AI agents draft, human editor approves every comment before publish.
Citation-share work for Perplexity, ChatGPT search and Google AI Overviews. Sub mapping, canonical-thread presence, freshness maintenance on threads engines re-crawl.
Max Campaigns, App Event Optimization, conversion tracking. Direct-response CPA work for fast velocity. Runs alongside organic; never replaces it. Reddit ads do not produce AI citations.
Building a category-defining sub from zero. Mod sourcing, content cadence, AMA coordination, co-marketing with existing subs. For brands launching a new category or vertical.
One-off engagement. We map your category's canonical threads, your current share-of-voice, top competitors' Reddit footprint, and the 3-5 entry points that would move the needle fastest. Free version is the 48h audit.
Send us your category, top 3 competitors and target buyer. We come back with the 5-10 canonical Reddit threads currently shaping your AI citations, your share-of-voice in those threads, and 3 entry points where an agency engagement could move the needle.
No commitment, no deck shop. Real audit.
If the audit makes sense, we scope the engagement: which subs we'll operate in, how many aged in-niche residents we'll deploy, weekly cadence, monthly deliverables, FUD-response SLA, dashboard access. Engagements start at $5K/month. No long contracts, quarter-to-quarter.
Quarterly evaluation, not annual lock-in.
Voice-matched AI agents draft, human editors approve every comment before publish. You receive a weekly ops report (threads covered, comments shipped, sentiment) and a monthly outcomes report (share-of-voice, AI citation share, FUD incidents resolved).
Operations you can audit, not a black box.
Generic agencies do many things at once. Reddit is a craft surface that punishes generalists. Most teams arrive at NotPeople after trying 2-3 of these and watching the campaign die quietly.
| Alternative | What it covers | Where it fails | Typical monthly spend |
|---|---|---|---|
| Generic SEO agency | On-page SEO, content, link building | Reddit is treated as a backlink farm, gets accounts banned | $3–10K |
| Generic SMM agency | Instagram, X, TikTok, sometimes Reddit | No aged Reddit accounts; brand-tagged accounts banned within weeks | $3–8K |
| Reddit ads agency | Paid Reddit campaigns only | Paid placement does not produce AI citations or share-of-voice | 10–20% of ad spend |
| Cheap Reddit posting service | Sells posts and upvotes by the hundred | Triggers mod bans, damages brand domain, leaves no compounding asset | $200–1K |
| Freelance Reddit marketer | Single operator with personal Reddit history | Capacity ceiling at 1-2 brands; no editorial team; single point of failure | $2–5K |
| In-house community manager | Moderates owned channels (Discord, Telegram) | Does not have aged Reddit accounts; cannot shape external Reddit threads | $5–10K loaded |
★ This is us NotPeople | Aged resident network + AI search work + ads + FUD response under one team | Not for spam, guaranteed citations, fast direct-response only mandates | $5K+ |
No black box. Every client folder contains the same set of artefacts on the same cadence.
Use these on every agency you evaluate, including us. The honest answers tell you whether the agency has operational depth or just a sales motion.
How many aged Reddit accounts do you operate, and what's the median age across them? Push for a specific number. Median age above 3 years with 1,000+ karma per account is operationally serious. Below that, the agency is sourcing accounts on demand, which is slower and produces a lower trust signal. Agencies that won't answer the question are typically sub-contracting to a posting service.
Who reviews each comment before publish? A named role, not "our team". The honest answer is a human editor with editorial sign-off on every comment. If the answer is "AI tools" or "the resident decides", the agency has no editorial layer and the publish rate is the first thing that breaks under scale. We use voice-matched AI agents to draft and a human editor signs off; the editor is the operational bottleneck on purpose.
What's your sub-level ban rate per quarter? Real number. Reputable agencies measure this; they should know it within a quarter point. Above 5% per quarter means the operation is borderline. Above 10% means it's actively spamming. Under 2% means the editorial layer is doing its job. Agencies that don't track this number are exposing your brand to a risk they can't size.
What's the contract length and exit clause? Annual lock-ins on Reddit work in 2026 mean the agency is solving for its own revenue stability instead of yours. The compounding works on its own; the operational learning curve doesn't justify a 12-month commitment. Quarter-to-quarter with 30-day notice is the honest model. We run it that way because the asset compounds either way, and the only party served by a hard lock-in is the agency holding the contract.
What reports do you deliver and on what cadence? Weekly ops report (what shipped this week) and monthly outcome report (share of voice, citation share, FUD incidents) are the floor. Quarterly strategic review on top of that. Agencies that only report monthly are hiding the week-to-week reality. Agencies that only deliver dashboard access without narrative are outsourcing interpretation to you.
Will you defend a client whose brand has documented issues? The honest answer is no. If the agency will defend anyone who pays, the work they ship for you will be indistinguishable from the work they ship for the bad actor next door, and Reddit mods will eventually flag the pattern. We say no on the audit call when the upstream problem is real and unfixable, and we tell you why.
Can I see a redacted sample of a weekly ops report? Real agencies have these and will share them under NDA. If the agency offers polished case studies instead of an operational report sample, the case studies are marketing and the operations are weaker than they look. We send a redacted sample from a similar-shape engagement on request before the proposal call.
Six pieces that unpack the mechanics behind Reddit marketing in 2026 and the AI search visibility stack the work feeds.
Send us your category, top 3 competitors and target buyer. Within 48 hours we come back with the 5-10 canonical Reddit threads currently shaping your AI citations, your share of voice in those threads, and three concrete entry points where a resident network can move the needle. No deck shop, no sales pressure.