𝕏Guerrilla marketing · Social selling on X

Make your category talk about you.
From the inside.

Guerrilla marketing on X and Meta Threads. 4,000+ monthly replies from blue-tick residents who pull your category into trending conversations until the timeline reads it as organic.

Works for any high-velocity vertical: crypto launches, VC accelerators, fintech, iGaming, creator platforms, B2B SaaS. 5-minute SLA when a news cycle hits, so the seeded narrative becomes the lens for those news beats.

dex_diary
@dex_diary · resident · 14m
Original
Ran a USDT pull through them tonight at 2am.
Cleared in 90 seconds. This is the one to watch this week.
48 124 612· 14.2K views
crash_addict
· resident · quote-tweet
"Can confirm. Used them twice this week. Front page is the only slow part, side route is instant."
218 76· cross-amplify
Seeded buzz
How the timeline flips

Manufactured into organic,
in three beats.

Volume, speed, voice diversity — the three signals the X algorithm reads as a real category trend, and pushes to real users.

01 · Seed
100+
in-niche residents

The pool posts first. Each in own voice. Ships original posts daily, residents cross-engage in the pool.

02 · Amplify
4K+
monthly replies

Volume the algorithm reads. Every signal under human review, in top replies of viral category tweets.

03 · Ride
5min
news-cycle SLA

The trend goes organic. Algo reads volume + speed + voice as a category trend — and pushes to real users. In-context mentions close the loop.

Launching a token?
Different game. See the playbook for pre-TGE, TGE day and listing.
What ships

What’s in the pool.
What you see back.

Spec sheet for a standard X Shilling cycle. The volume, SLA and activity types are above — here’s what makes the pool actually credible, and what shows up on your dashboard.

WHO’S IN YOUR POOL
Blue-tick verified
100% X Premium accounts. Verified status is the baseline of the pool, not an upsell.
In-niche residents
Accounts that already live in your category — not lifestyle handles repurposed for a brief. Pools maintained in:CryptoFintechVCiGamingB2B SaaSCreator economy
Aged posting history
Real X posting timelines stretching back through the last 2–5 years of category cycles, not new accounts spun up for the brief.
Brand card guardrails
Promos, AML stance, KYC posture, do-not-touch topics. Handed to every resident before they reply — zero unbriefed takes.
WHAT YOU GET BACK
Impressions delivered
Total reach across the 4,000+ monthly replies, quote-tweets, original posts and in-thread mentions. Tracked per resident, per category, per cycle.
Site visits
Clicks attributed to the campaign through tracking links and brand mentions in residents’ replies. Routes through your existing analytics.
Sign-ups attributed
Registrations tied back to seeded touches via UTM and on-chain attribution where available. Cohort report monthly.
Monthly performance review
Live call with the team. Audit log, sentiment trend, share-of-voice movement, top performing touches, news map for next cycle.
Fixed monthly scope. Pricing on request — tied to category, news velocity and target SoV.
Reporting

What you’ll see every week.

Cumulative impressions, top-performing touches, sentiment trend, pool density and news-cycle response times. The reach number you can take to a weekly stand-up.

dashboard.notpeople.ai / x-shilling
Live
𝕏
X Shilling
Last 30 days
Total impressions
387K
+28%
Visible touches
4,012
+12%
Sentiment trend
+0.42
+0.08 mom
Trend cycles seeded
3 / 3
Top performing touches · last 7 days
  • @dex_diary
    Ran a USDT pull through them tonight at 2am. Cleared in 90 seconds. This is the one to watch this week.
    14.2K views · 612 likes · seed
  • @crash_addict
    Can confirm. Used them twice this week. Side route is instant.
    1.8K views · 218 likes · cross-amplify
  • @web3_kim
    First impressions of the new settlement route from one of the launches this week.
    8.4K views · 287 likes · trend hijack
Share of voice · target subs
Your project31%
Competitor A24%
Competitor B18%
Other voices27%
Reach impact
387K
+28% mom
cumulative impressions across all 4,012 touches and cross-engagements
News drop
Tether $1.2B mint on Tron · pool live in 3 min, 12 touches queued.
Case study · real users, not impressions

Most launches buy 16K impressions and get 0 sign-ups. We got 806 in 14 days.

Anonymised B2C fintech launch. The team had already spent on paid X promotion and influencer posts before us. The impressions piled up. The sign-ups didn’t. We replaced both with resident-driven conversation density inside the threads where buyers actually compare apps.

Client
B2C fintech apppre-launch · ~12K wait-list
Real goal
Sign-ups, not reachinstalls + completed onboarding
Stack
Premium-account residentsdaily product-comparison threads
Timeframe
14 daysone launch window
14-day arc
1
D1–3
Setup
sub map · resident calibration
2
D4–7
First seeds
in-thread replies, no links
3
D8–11
Trending
category SoV crosses 20%
4
D12–14
Sign-up wave
4.9% reach → registration
Headline result
Q1 2026 · 14 days
0
product sign-ups
4.9% reach → registration · 14-day launch
0
relevant touches
0
unique reach
Earned reply
X · top reply
FX rate is actually what they advertise.
No spread hidden in the fine print, and the card landed in 3 days. Worth trying if you’re tired of your bank quietly skimming.
𝕏
@moneystack
Reply under a viral payments thread · resident persona
142 likes24 reposts14 replies1.8K views=11sign-ups
Same shape works for
B2C SaaSiGamingCreator platformsDEX / CEXCards / neobank apps
FAQ

X Shilling questions.

Every day, dozens of in-niche residents publish independent takes about your project. Different angles, different tones, no copy-paste. They reply and quote each other. They jump into trending threads where your category comes up. The cumulative effect: when someone opens their X feed in your category, your project is one of the things that’s clearly being talked about this week.
Other channels

X is the speed layer. Others compound it.

Live X replies drive the spike. Reddit holds the long-term index. The Influencer gives the authority take. LinkedIn closes B2B.

Nobody’s talking about your project yet.
That changes the day we start.