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Notes from the network.

Field notes from the residents inside Reddit, X and LinkedIn. How earned conversations compound into AI-search citations, B2B pipeline and PR.

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AI search

AI search citation playbook

Get cited by Perplexity, ChatGPT search and Google AI Overviews. The mechanics of GEO and AEO, why Reddit dominates citations, and how to measure it.

8 articles

Reddit marketing playbook

Reddit owns Google and AI search citations for commercial queries. The Reddit-led GEO playbook, resident-network mechanics, and how to measure it.

1 article

X · shilling

X marketing playbook

How crypto Twitter manufactures a trend. The X algorithm signals, why distinct voices beat volume, and how launches use influencer authority arcs.

1 article

LinkedIn · B2B

LinkedIn B2B playbook

Why cold LinkedIn DMs convert at 1% and operator profiles at 15%. Full-cycle B2B math: content, comments and outreach running in parallel.

2 articles

Featured · AI search

SEO vs AEO vs GEO: How Brands Get Ranked, Quoted, and Recommended in AI Search

Search is no longer just a list of links. Brands now compete across three layers: rankings, answers, and AI recommendations. Most marketing teams optimise for the first and ignore the other two, which is why CAC keeps rising while competitors keep showing up in AI shortlists. Here's the actual framework and what to do about it.

May 24, 202611 min read

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AI search

Intent Marketing vs Performance Marketing. Why ChatGPT Ads Mark the Shift.

OpenAI Ads Manager Beta dropped the $50K minimum, CPC bidding shipped, and Criteo reported LLM-referred traffic converting at 1.5x other channels. The catch: this isn't another performance channel. It's the first ad surface built around conversation intent, and it signals where the entire ad market is going.

May 23, 20269 min read

AI search

How to set up ChatGPT Ads in 2026 (Ads Manager + CPC guide)

OpenAI Ads Manager Beta is live, CPC bidding shipped, and the JavaScript pixel is in production. The catch: ChatGPT Ads doesn't reward Google-style keyword logic. It rewards conversation intent. The setup, from access to first campaign.

May 22, 202611 min read

AI search

How to get cited by Perplexity, ChatGPT and AI Overviews

AI search now decides what most buyers learn about your brand before they ever visit your site. Most of the citations come from Reddit. Here's the 2026 playbook for getting your product inside those answers.

May 22, 202611 min read

AI search

Why 12 GEO dashboards won't get you cited by Perplexity

The 2026 GEO-tool market launched ten dashboards in six months. Profound, Otterly, AthenaHQ, Peec, Hall, Semrush AI Toolkit and counting. They all answer the same question: am I cited? None of them answers the harder one: how do I start being cited?

May 21, 20269 min read

AI search

Reddit's AI ads cut CPA 15%. They won't fix your AEO.

Reddit just expanded Max Campaigns, App Event Optimization and first-party attribution. The early data is real: –15% CPA, +28% conversions. None of it helps the harder question, whether ChatGPT and Perplexity mention you when a buyer asks.

May 20, 20267 min read

LinkedIn · B2B

AI SDR vs operator-voice outreach: the reply-rate math

Apollo, Clay and Lemlist promise 2,000 personalized messages a week. Real reply rates sit at 1–3%. We compare templated AI outreach to operator-voice content side by side and show why one converts ten times the other.

May 19, 20269 min read

Bot-detection checklists, read inverted: a residents playbook

Pangram, the Reddit Bot Detector repo, and the moderator threads in r/AskReddit all publish the same signals. Read them as a checklist of what NOT to do, and you have the brief for a resident network that mods don't pattern-match.

May 18, 20268 min read

AI search

What signals does CoinMarketCap's AI ranking use? (2026)

CMC AI openly confirms that it ingests crypto-related X posts as aggregate sentiment, trending keywords and coin-level snapshots. We asked it directly, then validated against 30 token launches in Q1 2026. Here's what actually moves the ranking.

May 15, 202612 min read

AI search

Reddit owns Google for crypto queries. Here's how to live there.

On every commercial crypto query , '[brand] review', '[brand] vs', 'best non-KYC swap', a Reddit thread is on Google page one. Most brands don't realise their landing page is the second result.

May 12, 20267 min read

X · shilling

How crypto Twitter manufactures a trend (and how to be inside one)

The X algorithm and AI ranking engines like CMC reward the same thing: many independent voices talking about a project at the same time. Most projects spend on the wrong signal.

May 5, 20267 min read

LinkedIn · B2B

Why cold DMs convert at 1% and operator profiles at 15%

The math of B2B reply rate isn't about the message. It's about what the prospect sees when they click your profile before they reply. Most SDR tools skip that part.

Apr 22, 20265 min read