Question 1

Do you run GTM OS for us, or train our team to run it?

Accepted Answer

Both. The Managed model is done-for-you on a monthly retainer: our operating team holds all four modules and the assets land in your workspace each week. The Enable model is a 60 to 90 day integration where we build the brand card, processes, templates and dashboards, then train your in-house team or first marketing hire on every module. At the end of an Enable engagement, your team owns the operating motion and the institutional knowledge stays in-house. Many founders start with Managed for the first two quarters to learn what good looks like, then transition to Enable once they have the right person in seat. We map the right starting motion on the discovery call against your stage, existing team and how soon you want the work owned in-house.

Question 2

How fast can we start?

Accepted Answer

Onboarding is the first week. Day one is brand card intake: positioning, ICP segments, tone, banned topics, legal posture. Days two to four are stack discovery: existing assets, current channels, what was shipped and what stalled. By the end of week one, the first Brand Factory output lands, the SEO content brief queue is in your shared Notion, the LinkedIn ICP lists are confirmed, and owned channels have a posting cadence in place.

Question 3

Do we own the assets?

Accepted Answer

Yes, all of them. Landing pages ship to your repo or hosting. Decks, one-pagers and case studies land in your Drive in editable formats. SEO articles publish under your domain with your author bylines. LinkedIn scripts and ICP lists sit in your CRM. If you ever wind down the contract, every asset stays with you. We do not gate ownership behind retainer renewal.

Question 4

Does this replace our existing marketing hire?

Accepted Answer

It works either way. For teams without a marketing lead, GTM OS is the operating system that ships the work. For teams with one marketing person in seat, the lead becomes the orchestrator and we ship the production volume. Most pre-seed and seed teams we work with start without a marketing hire and use the first 6 to 12 months of GTM OS output to learn what kind of hire to make later.

Question 5

What if we only need some of the modules?

Accepted Answer

Start with two. The most common starting pair is Brand Factory plus SEO Content Engine, because that combination produces the assets that other channels then point traffic into. Add LinkedIn Outbound and Owned Channels in month two or three, once the asset library is deep enough to support outbound conversation and category presence. We map the right starting bundle on the call.

Question 6

How does this differ from a marketing agency?

Accepted Answer

Three operational differences. First, one team holds the full stack, so there is no inter-agency hand-off and no narrative drift. Second, the output is shipped weekly into your workspace, not into vendor decks reviewed monthly. Third, the brand card and weekly review loop are the same artefacts across all four modules, so the SEO writer, the outbound copywriter and the landing engineer all reference the same source of truth.

Question 7

How do you price it?

Accepted Answer

Scoped to stage, ICP complexity and the modules you start with. We send a 30-day plan and a stage-scoped quote within 48 hours of the discovery call. There is no public price list because the spread between a two-module starter pack and the full four-module stack is wide, and seed-stage scoping deserves a conversation, not a calculator.

Question 8

Which kinds of founders is GTM OS built for?

Accepted Answer

Early-stage founders across categories: SaaS, AI, dev-tool, infra, fintech, consumer and Web3. The four modules are stack-agnostic. Brand Factory, SEO Content Engine and LinkedIn Outbound work the same regardless of vertical, and the Owned Channels module adapts to the categories your buyers actually read. For a Web3 launch where the focus is the token-launch window or post-listing community building specifically, the more specialised entry points are /crypto-launch/ and /crypto-community/, run by the same operating team with a narrower scope.

	In-house hire	Piecemeal vendors	★ This is us GTM OS
Time to first asset shipped	8–12 weeks to hire a marketing lead	2–4 weeks per vendor, asymmetric per channel	Week 1, on the first weekly review
Monthly fully-loaded cost	$15–25K per senior hire + tools + benefits	$6–12K across 4–5 vendors, fragmented spend	One contract, scoped to stage
Asset ownership	Owned but bottlenecked on one person	Scattered across vendor accounts and Drives	Delivered into your workspace every week
Cross-channel coherence	Strong if hired right, weak during ramp	Low. Each vendor optimises their channel only	One team, one brand card, one narrative
Founder time pulled in	Heavy during ramp, ongoing 1:1s	5+ status calls per week, async chasing	One 30-minute weekly review
Wind-down cost	Severance, IP risk, runway hit	Cancel each contract separately, asset risk	30-day rolling, single contract

Stop running GTM through five vendors.
Run it as one motion.

Four modules, one operating team,
no agency handoffs.

Five contracts, five Slacks, five reports.
One narrative nobody owns.

Who runs the stack.
What lands every week.

We run it for you,
or set it up and hand it off.

We run it for you

We set it up, you run it

Same GTM dollar. Different operating shape.

GTM OS questions.

Run your GTM as one motion.
We start this week.

Stop running GTM through five vendors.Run it as one motion.

Four modules, one operating team,no agency handoffs.

Five contracts, five Slacks, five reports.One narrative nobody owns.

Who runs the stack.What lands every week.

We run it for you,or set it up and hand it off.