Do you guarantee a specific influencer?

Yes. Personas, follower counts, niches and voice profile are pre-confirmed before campaign start. You see who you’re getting and you approve every brand angle before publish. No mystery placements.

How is this not just paid influencer marketing?

Paid influencers post one sponsored slot and disappear. Our influencers spend 12 months publishing independent niche commentary before your brand ever appears. Their audience listens because they’ve been right for a year, not because they’re being paid this week.

How does niche exclusivity work?

One influencer serves one brand per category at a time. We don’t double-book inside the same niche. Your brand is the only one their followers hear about in this category while you run.

Do influencers participate in Spaces?

Yes. Influencers join Spaces in their niche as guests, co-hosts and occasional hosts. Spaces are the most direct authority-stacking move on X, and the network covers them by default.

How fast can an influencer respond to FUD?

Phase-3 influencers (9+ months in) close critical FUD through authority within 5 minutes. The reply lands because the audience already trusts the voice, not because the brand is asking them to.

★Crypto KOL marketing · X influencer network

The take that ends the argument.
From a voice your niche already trusts.

Each influencer spends 12 months being right about your niche before they say your name. By month 12 the account holds 25K niche followers and ~5M monthly impressions.

Exclusive per niche. Phase-3 voices close critical FUD through authority within 5 minutes.

Reserve my influencer See the roster

Cycle Reader

@cyclereader · 18.4K followers · Phase 3

Read the new docs. This is the first one that actually solves the cold-start problem.
The TON integration is not the headline, but it's the part that matters.

124 312 1.4K· 24K views

Live Space · co-host

Co-hosting tonight's Space "The TON integration debate" with two other category influencers from the pool. 1.2K listeners subscribed already.

Exclusive

Your distribution channel

Build the channel.
Own the visibility.

Built influencers are a permanent ad surface in your category, not a one-shot paid post. Distributing brand mentions, visibility and FUD-response capacity for as long as the roster runs. Here’s how a 20-voice roster turns into your distribution layer.

01 · Build

12mo

of being right before brand

Each influencer ships ~50 contextual replies and 2–3 long-form takes per day for a full year before any brand angle is published. Post-mortems, comparison reads, predictions that age well. The audience builds trust because the voice was right while everyone else was guessing.

02 · Earn

monthly impressions per voice

Followers earned, not bought. By month 12 the persona holds 25K niche followers, ~5M monthly impressions at 6% engagement. Spaces presence turns audio into the highest-leverage authority surface on X right now.

03 · Own

15/mo

earned brand surfaces

Phase-3 voices surface your brand 10–15 times a month through their own takes. The roster is a permanent distribution channel in your category, yours for as long as it runs. Critical FUD closes through authority, under 5 minutes.

The 12-month roadmap

Four phases from zero to category-defining voice.

Every influencer persona moves through the same arc. Brand density rises as the audience earns its trust. By Phase 3, the influencer is a voice with weight, and FUD closes through their authority alone.

Phase 0 · Weeks 0–4

Persona Build

Character, backstory, native posting context. Lurking, follows, soft interactions. Your brand is not mentioned yet.

0% brand

Phase 1 · Months 1–3

Warming

2–3 posts + up to 50 replies a day. Followers 500–2K. Your brand surfaces as personal experience 1–2 times a month.

1–2% brand

Phase 2 · Months 4–8

Growth

Influencer is recognisable. Followers 2K–10K, engagement 3–7%. Earned mentions from real accounts. Brand surfaces 5–10×/mo.

5–10% brand

Phase 3 · Months 9+

Authority

Voice with weight in the niche. Followers 10K–30K+, engagement 5–10%. FUD closes through authority in under 5 minutes.

Authority voice

What ships

Who’s in your roster.
What lands in your category.

Spec sheet for a standard 20-influencer roster. The 12-month arc is the section above. Here’s what makes the voices actually credible to the niche, and what you measure them on.

WHO’S IN YOUR ROSTER

✓

Niche-native voice

12+ months of independent commentary before any brand mention. Post-mortems, comparison reads, predictions that aged well. The audience trusts because the voice was right when it mattered.

✓

Earned followers

25K niche followers per voice by month 12, built through being right, not bought. Engagement holds at 6% because the audience opted in to the takes.

✓

Niche exclusivity

1 brand per influencer per category. The audience trusts because they don’t see the voice shilling for three competitors at once. Exclusivity is the credibility.

✓

Spaces-active

Guest, co-host, occasional host on category Spaces by default. Spaces are the highest-leverage authority surface on X right now and the network covers them as part of the roster.

WHAT YOU GET BACK

✓

Earned brand surfaces

10–15 unpaid mentions per voice per month at Phase 3, for as long as the roster runs. Your brand appears inside the take, never on top of it. Tracked per-voice, per-take, per-month.

✓

Monthly impressions

~5M per voice at Phase 3, ~6% engagement rate. Across the 20-voice roster: ~100M monthly impressions in your niche, distributed permanently through voices the audience trusts.

✓

Phase-3 FUD response

Under 5 minutes from breaking incident to the authority voice publishing context. Closes through credibility, not denial.

✓

Monthly performance review

Live call with the team. Top-performing takes, earned-mention tracking, sentiment movement, Spaces coverage map for next cycle.

A distribution channel you own. 20-voice roster, 1 brand per niche. Pricing on request, scales 10 to 30 voices.

Reserve my influencer See the roster

Reporting

What you’ll see every week.

Per-influencer phase progression, daily output, top-performing takes, Spaces logs, FUD-response times and AI-search citations. One screen for the whole roster.

dashboard.notpeople.ai / x-influencer

Live

★

X Influencer

Last 30 days

30d7d90d

Daily posts (pool)

target 50–60

Replies

1.1K

+8%

Phase-3 voices

4 / 5

1 in Phase 2

Avg FUD response

−25%

Top influencer takes · last 7 days

@cyclereader · Phase 3 · 18.4K followers
Read the new docs. This is the first one that actually solves the cold-start problem.
24K views · 312 RT · 1.4K likes
@ondex_signal · Phase 3 · 12.1K followers
Three predictions for Q3 settlement-layer split, based on volume migration data.
18K views · 240 RT · 882 likes
@nightly_alpha · Phase 2 · 4.6K followers
Why I'm rotating allocation toward the categories that survived May liquidations.
12K views · 188 RT · 514 likes

Share of voice · target subs

Your influencer share42%

Other voices33%

Competitor pool25%

LLM citations

+3 wow

Perplexity · ChatGPT · Google AI Overviews

Authority FUD-close

Regulatory FUD on category · Phase-3 voice closed in 4 min, sentiment +0.3.

Proof · performance influencer

12-month build · 25K niche followers · 600K monthly impressions.

An anonymised influencer persona we grew from Month 0. By Month 12 the account had stabilised as a Phase-3 authority in its niche: 25K followers earned through being right, ~600K monthly impressions, ~6% engagement, and a brand-favourable take landing every other day.

12-month build · Phase 3 live

Client

Anonymised brandcategory-defining product

Real goal

Earned authorityniche followers, not vanity reach

Stack

1 grown influencer50 daily replies · brand-favourable

Timeframe

12 monthsMonth 0 → Phase-3 stabilised

12-month trajectory

M0–4

Build

persona warm · 0 → 3K followers

M5–8

Growth

voice recognisable · crosses 12K

M9–12

Authority

stabilises at 25K · 600K imp/mo

M9+

Earned tail

10–15 brand surfaces/mo · unpaid

Headline result

12 mo · Phase-3 authority

0K· monthly impressions

0%· engagement rate

niche followers earned

Phase-3 authority · ~15 brand surfaces/mo unpaid

monthly impressions

engagement rate

Earned take

X · Phase-3 voice

“

Read the new docs. First one that actually solves the cold-start problem.

The integration is not the headline, but it’s the part that matters.

Cycle Reader

@cyclereader · 25K followers · Phase-3 persona

1.4K31212438K=9earned reshares

Same shape works for

Crypto / DeFiAI / dev toolsTrading platformsCreator economyConsumer hardware

The take that ends the argument.
From a voice your niche already trusts.

Build the channel.
Own the visibility.

Four phases from zero to category-defining voice.

Who’s in your roster.
What lands in your category.

What you’ll see every week.

12-month build · 25K niche followers · 600K monthly impressions.

Influencer questions.

Influencer gives you weight. The rest give you density.

One voice per niche, one brand per voice.
The competitor that books first gets the room.

The take that ends the argument.From a voice your niche already trusts.

Build the channel.Own the visibility.

Four phases from zero to category-defining voice.

Who’s in your roster.What lands in your category.

What you’ll see every week.

12-month build · 25K niche followers · 600K monthly impressions.

Influencer questions.

Influencer gives you weight. The rest give you density.

One voice per niche, one brand per voice.The competitor that books first gets the room.

The take that ends the argument.
From a voice your niche already trusts.

Build the channel.
Own the visibility.

Who’s in your roster.
What lands in your category.

One voice per niche, one brand per voice.
The competitor that books first gets the room.